With more than two decades of experience — from media relations and product launches to crisis communications and executive thought leadership — we build strategies for food & beverage, health & wellness, and consumer tech brands, customized to exactly what you need.
PR and communications services for mission-led brands.
We can help you land speaking engagements and build awards programs for businesses, executives and their products.
speaking & awards
We have extensive experience with high-stakes communications issues, and we’re here to help you navigate your messaging when it counts.
crisis communications
From strategy to execution, we’ll design a detailed plan to generate buzz about your new product.
product launches
Need ongoing media outreach? We have relationships built across food & beverage, health & wellness, and consumer tech media — outlets like NBC News, Fortune, Food & Wine, and The New York Times — so your story lands with readers who actually care.
media relations
If you have a story you want to share with the world, we’ll help you craft a consistent and compelling narrative, from detailed storylines to succinct soundbites.
messaging development
We provide coverage for maternity leave and offer general communications support. Whether you’re looking for short-term planning and strategy or want us to become an extension of your team, count us in.
IN-HOUSE COMMUNICATIONS SUPPORT
Practice matters. Let us prepare you for upcoming interviews with our team of former journalists who are here to help you nail your next media interview.
media training
We can build a complete profile for your executive, from social media to contributed content.
executive thought leadership
We’ve spearheaded all kinds of media events, from intimate dinners to splashy takeovers.
media experiences & events
We’ll direct onsite company headshots, product photography and lifestyle shoots to get you the photos you need for your company or campaign.
photography
Food & Beverage / CPG
PR and messaging strategy for food, beverage, and CPG brands — from product launches to executive visibility.
Past and current work: Forager Project, Straus Family Creamery, Diestel Family Ranch, Mason Dixie Foods, DripDrop, Clif Bar, Lundberg Family Farms, Harmless Harvest, ALOHA.
Health & Wellness
Communications support for wellness and health brands navigating a crowded, trust-sensitive category.
Past and current work: Latitude Food Allergy Care, Sunbasket, JumpstartMD, Plum Organics.
Consumer Technology
Messaging and media relations for consumer tech companies translating technical work into a story press and customers can follow.
Past and current work: Phylagen.
Industries we serve
What does a boutique PR agency like Avenue actually do differently from a large agency?
You work directly with senior staff — founder Ami Hamilton and a small dedicated team — for the life of the engagement, with work scoped to what your brand actually needs.
What industries does Avenue specialize in?
Food & beverage/CPG, health & wellness, and consumer technology — brands with a clear mission or point of view, from early-stage to established.
Does Avenue work with early-stage or pre-launch brands?
Yes — Avenue works with brands at every stage, from early-stage to established.
What services does Avenue offer beyond media relations?
Messaging development and brand positioning, crisis communications, executive thought leadership, media training, speaking and awards strategy, and in-house communications support (including interim coverage).
